Reaching & Engaging Roofers: The New Age Customer Journey for Manufacturers
Wednesday, May 19, 2021, at 1 pm ET | 10 am PT
The sales landscape is changing for roofing manufacturers. Roofer contact data decays more rapidly, engagements require more touches and channels, and customers are already 60% or more through the buying cycle before they approach a supplier. Join us on May 19, as we tackle what it takes to reach and engage residential and commercial roofers with help from our MMC Building Products experts.
We’ll start by taking a look at current trends and why industry leaders are future-proofing themselves against traditional multi-step distribution models. Next, we’ll share our solutions and processes that will help your teams explore how to go to market in new-age ways and optimize your customer journey.
What you’ll learn:
Why now is the time to explore alternative channels
Tips on how to identify, engage, and convert roofers across America
An inside look at our model for total sales optimization used by Fortune 500 companies