Connected Platform

CONNECTED PLATFORM

The central nervous system of Modern Marketing Concepts Connected Intelligence model.

HOW IT WORKS

The Connected Intelligence platform is a marketing and sales workflow engine built around industry best practices and IP. It was drafted and constructed based on 30 years of industry experience and is continually improved upon. We combine more than a dozen leading technology, compliance, training, and infrastructure applications and partners, and are experts in utilizing and deploying each one.

The result is a seamless, end-to-end model that leverages our capability and people assets to deliver truly integrated multichannel marketing with measurable results.

Platform

APPROACH

1 Data Mart

We begin by creating a connected database container to capture and store valuable profile information. Data is aggregated, scrubbed, improved, and managed on an ongoing basis.

2 Analytics

MMC's analytics methodology centers on segmentation and scoring. Segmentation provides "swim lanes" to treat various target groups. Scoring enables priority ranking to determine the best channels and frequencies for marketing activities.

3 Campaign Automation

Once records are segmented and scored, customized messaging tracks and appropriate marketing treatment plans are developed. Programs are built around accomplishing strategic KPIs as opposed to simply tactical execution.

4 Multichannel Execution

We execute sophisticated integrated campaigns through voice, email, variable data direct mail, digital, and video channels. Digital Engagement Centers (DECs) provide a customized user experience and built-in tracking and measurement.

5 Response & Lead Management

Communication is not one way. After multichannel messages are executed, we manage inbound responses and qualify leads. These leads can then be passed back to client sales staff or managed in house at MMC to close the sale.

6 Reporting

Every communication, response, and conversation is recorded and reported. Real-time dashboards let clients see sales growth in real time and look at high level data or individual records for learning and understanding.

7 Optimization

All programs are built to enable testing and optimization. Clients have access to the same real-time dashboards, data, and KPIs that MMC account teams utilize to track and improve program activity on an ongoing basis.

PARTNERS

We integrate the very best components of dozens of vendors through our marketing platform.
View our partners below.

INFRASTRUCTURE PARTNERS

PLATFORM PARTNERS

rapidminer
INGENIUX
Silverpop
Redpoint
DOMO
salesforce
SONEX
leadconnect
timetrade
DMP

INTELLECTUAL PROPERTY PARTNERS

litmos
Compliance Point
CEB
AA-ISP