White Papers


Get a behind-the-scenes look at how we understand data, market more effectively, and optimize sales.

White Papers

At the turn of the 20th century, economist Vilfredo Pareto determined that 80% of the land in Italy was owned by 20% of the population.

This is our second white paper on the Pareto Principle, or 80/20 Principle.

Over the course of the last fifty years, most industries have undergone revolutionary change.