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Modern Marketing Concepts was hired as a channel partner to diversify the business of a world leader in building products distribution.
A national building products distributor was facing a loss of revenue within high value accounts that were historically assigned to field sales, due to turnover and subsequent lack of field sales coverage.
One of the leading manufacturers of premium building products used in residential and multi-family homes offered a number of specialty brands; however, over the years each brand had become its own entity with its own separate marketing practices.
Every major manufacturer has core products that receive the most attention and share of budget.
A technology company developed an aerial imaging tool to allow high resolution viewing and measurement of maps and images.
A leading manufacturer of performance synthetic materials and premium finished products needed to grow sales.
A major manufacturer of building materials and engineered wood products developed a radiant shield barrier that offered an easy, cost-effective way to reduce the amount of energy needed for cooling or heating.