ChannelReach

Identify, engage and convert
builders, contractors and remodelers

Two-step distribution can make it difficult to reach your end customers—are you sure they are getting your brand messages? Create pull-through demand and help your distributors and dealers sell more with ChannelReach.

ChannelReach

Why ChannelReach?
Building products manufacturers that sell through multi-step distribution are challenged with limited visibility and ability to directly connect with downstream customers such as builders and contractors. It is common for manufacturers to rely on distributors and dealers to deliver their brand and product messages to the marketplace, with little assurance that their messages are delivered consistently and effectively.

HOW IT WORKS

ChannelReach is the solution for manufacturers that sell through multi-step distribution with a need to identify, engage, and convert downstream channel decision makers — driving first-time usage and increasing brand and product loyalty.

This turnkey program combines data, analytics, multichannel marketing, and a virtual sales organization to help you drive awareness, loyalty, and sales directly with the customers and prospects you need to reach most.

ChannelReach Process

HOW WE DO IT

Intelligently connected capabilities create transformational platform and engine for growth.


CONNECTED CAPABILITIES

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CONNECTED PLATFORM

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CONNECTED PEOPLE

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SEE HOW WE HAVE INCREASED REACH

Integrated Response Management And Demand Generation