Data

DATA

We begin by creating a connected database container to capture and store valuable profile information. Data is aggregated, scrubbed, improved, and managed on an ongoing basis.

HOW WE DO IT

Standardize address, phone, email, and data layout on customer file.

Fill in data gaps—add data fields to complete the record.

Match data to proprietary B2B, B2C and specialty files (Social, Real Estate Property, Occupational Licenses, etc.) to append key attributes.

Reverse verification of phone numbers to determine if the number is active and assigned to the prospect.

Append new or additional contacts, phones, and email addresses if needed.

Determine best prospects based on current customers for readily available prospect universe.

Robert McCracken
SVP and Chief Technology Officer

"Quality, actionable data, is the foundation upon which all successful marketing programs are built. Without a defined data strategy marketing programs just wasted money."

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