Understanding data is the key to growing revenue. Analyzing customer and prospect data allows MMC to see the most effective message types, the correct times to communicate, and the optimal mix of marketing channels.
Once data is collected it is scored and segmented based on a variety of factors. The result is a series of segmented prospect "swim lanes," with prospects in each scored and prioritized based on current value and/or potential along with other priority factors. From this information, treatment strategies are created and campaigns launched.
"Our programs are structured to leverage our analytics platform, supplying our teams and clients with the data and reporting to make evidence-based decisions."