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NEW PRODUCT, SAME OLD CHANNEL. NOW WHAT?

Integrate new multichannel marketing tactics with field sales forces for more informed and productive sales representatives and reach your customers more effectively.

DOES YOUR PRODUCT NEED SPECIFICATION?

Leverage project news data sources to deliver the right message to the right player at the right time to drive and hold product specification.

A BETTER WAY TO MANAGE ACCOUNTS

Bridge the revenue gap between your high value and low value accounts using multichannel marketing, and redefine the 80/20 rule to grow your revenue.

IDENTIFY, ENGAGE, AND CONVERT

Create pull-through demand and help your distributors and dealers sell more while delivering your brand message directly to end customers.

UNIVERSAL
CHALLENGES

Modern Marketing Concepts has 30 years of experience working with leading building products manufacturers and distributors. Our solutions address the three universal challenges faced by companies in the building products and trades industry:

1

Effectively servicing all customers and all prospects in all markets utilizing a traditional field sales model alone is an economic impossibility.

2

The dynamics of selling to a highly fragmented customer base through the multi-step distribution channel common in building products presents significant challenges for both manufacturers and distributors/dealers.

3

The sales methodologies and models employed by the vast majority of building products and trade companies remain greatly unchanged over the last 50 years.

1

Effectively servicing all customers and all prospects in all markets utilizing a traditional field sales model alone is an economic impossibility.

2

The dynamics of selling to a highly fragmented customer base through the multi-step distribution channel common in building products presents significant challenges for both manufacturers and distributors/dealers.

3

The sales methodologies and models employed by the vast majority of building products and trade companies remain greatly unchanged over the last 50 years.

WHERE WE CAN HELP

CONNECT DOWNSTREAM

Are you a manufacturer that sells through multi-step distribution with a need to reach downstream channel partners and/or customers?

Learn more about ChannelReach

SpecReach

INCREASE REACH

Are you a manufacturer of specifiable products that has a need to reach and influence owners, engineers, and architects to drive specification?

Learn more about SpecReach

MANAGE CUSTOMERS

Are you a dealer or manufacturer with a direct sales force selling to long-tail customer markets?

Learn more about Channel 80/20

MODERN MARKETING CONCEPTS

MMC is a sales optimization company, expert in working with manufacturing and distribution clients in the building products market to deliver profitable growth through programs that increase sales reach while lowering the overall cost of sales.

HOW WE DO IT

Intelligently connected capabilities create transformational platform and engine for growth.


CONNECTED CAPABILITIES

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CONNECTED PLATFORM

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CONNECTED PEOPLE

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